Blue Gold: American Jeans

BLUE GOLD is a feature documentary about how one garment ended up connecting us all. Following vintage jeans hunter Eric Schrader around the world, Blue Gold searches for the reason we all wear blue, mining pants from the late 1800s. An ambassador of Americana, Eric trades in the history, myth, and intrinsic values that have made blue jeans the most expensive and fetishized piece of vintage clothing on the planet. From fashion history and subculture aspiration to the lost tradition of American manufacturing, Blue Gold explores Americana in our globalized world, where cultural exchange and social responsibility demand greater transparency and inspire innovation.