When night falls on the supermarket aisles, and the humans all go home, the grocery store transforms into a teeming metropolis where the detergent aisle looks like Manhattan's Seventh Avenue and the boxes of Tide resemble the Chrysler building. It is time for these product icons to come alive in this wild city and head towards the hottest club in town, the Copacabana, to party! However, all's well until Brand X moves in. A showdown of gross (pro)portions, FOODFIGHT! follows the epic adventures of some of the most famous branded characters in the world and some original super(market) heroes as Dex Dogtective, Daredevil Dan and others as they wage battle against the evil Brand X for control of the store.